Before you jump into the world of online community, blogging and social media whole hog, please feel free to benefit from my experience in the space. If you read throught the following 21 short articles — and also explore my additional Insights and Ideas — and you’ll avoid many of the misconceptions and pitfalls surrounding new media, social media, and online community engagement:
- A Online Outreach and Online Engagement HOWTO
- Always Bring Something to the Party
- Blog Community Outreach
- Blog Messaging and Counter-Messaging
- Brand Ambassadorship Requires Authenticity
- Corporate Blogging and the Corporate Blog
- Domain Name Registration Strategy
- Don’t Be Seduced by the Lure of Astroturfing
- Markets are Conversation
- People are Already Talking About You
- Ping Servers and Pinging
- Publicity and Corporate Blogs
- Reciprocal Linking
- Social Bookmarking Strategy
- Talk Like the Locals
- The Blogroll
- The Internet is Vastly Hugely Mind-Boggingly Big
- When in Rome Do As the Romans Do
- Gift and Asset Distribution
- Influence the Influencers
- Influencer Identification